12 STEPS TO A SUCCESSFUL INCENTIVE TRAVEL PROGRAM

PRESENTER: David Caldwell, Maritz Travel
CMP Credit: 1 hour

WHAT YOU'LL LEARN IN THIS COURSE

There is a lot more to planning and running a successful incentive travel program than finding a five-star resort and decorating a few banquet rooms. It’s a complex and involved process that starts months before the program is even announced, beginning with setting goals, creating rules and establishing a budget. Then you have to create a trip so spectacular that people will work hard all year to qualify. In this video course, Maritz Travel Company's David Caldwell offers a primer that covers the 12 key steps necessary to create and run a strategic and successful incentive travel program. Participants will learn:

• Why incentive travel is effective
• How to set specific, achievable goals
• How to set rules for top achievers as well as middle performers
• How to establish a budget that will allow the gains to pay for the program
  
  

ABOUT DAVID CALDWELL

David Caldwell is vice president of sales at Maritz Travel Company. He leads teams of Client Advisors and Business Development Executives that work to acquire and expand accounts with Fortune 500 companies that are seeking to drive business results through people-centered solutions including employee engagement, sales effectiveness, and channel loyalty, as well as meetings, events, and incentives. David’s responsibilities include strategic and business planning, execution, leadership, relationship management, and client executive sponsorship at major pharmaceutical, financial, and technology clients.