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CHAPTER 1

Why Incentive Travel Is Effective

 

Main points:

  • It's part of a Total Rewards Strategy
  • Offers 3 to 1 better ROI than cash alone
  • Has trophy value/bragging rights

CHAPTER 2

Setting the Goals


Main points:

  • Figure out what you want to accomplish
  • Set specific, achievable goals for each individual
  • Keep the rules simple

CHAPTER 3

Setting the Rules


Main points:

  • Recognize the top achievers
  • Move the middle performers
  • Create rules that can achieve both

CHAPTER 4

Setting the Budget


Main points:

  • Will it have a pre-determined or open-ended budget?
  • Beware of under- and over-funding
  • The gains should more than cover the costs of the trip
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