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meetings architecture terri breining

CHAPTER 1

Introduction

 

CHAPTER 2

Mattering

 

Main points:

  • What is mattering?
  • Impact of sponsorships
  • Branding mishaps

CHAPTER 3

Sponsorship Menu

 

Main points:

  • Brand saturation
  • Sponsor turnover
  • Tiered incentives

CHAPTER 4

Sponsorship Buckets

 

Main points:

  • Thought leadership
  • Attendee experience
  • VIP exclusives

CHAPTER 5

Attendee Experience 

 

Main points:

  • Seeing from the audience perspective
  • Catering towards an individualized experience
  • Audience-oriented sponsorships

CHAPTER 6

VIP Experience

 

Main points:

  • Understanding scarcity and exlusivity
  • VIP experience opportunities
  • Strategic placements

CHAPTER 7

Promotional Opportunities


Main points:

  • Peripheral branding
  • Sponsor scaling
  • Strategic promotions
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