CHAPTER 1
Introduction
CHAPTER 2
Meeting Evaluation
Main points:
- Understanding what goes into a meeting
- Fulfilling stakeholder interests
CHAPTER 3
Who Is the Meeting For?
Main points:
- Understanding planners and suppliers
- Identifying attendee priorities
- Surveying the overall market
CHAPTER 4
What Is Your Meeting Purpose?
Main points:
- Identifying meeting objectives
- Reaching objective goals
- Managing goal priorities
CHAPTER 5
Measuring Meeting Success
Main points:
- Surveying your meeting
- Using ROI measurement
- Understanding ROI Levels
CONTINUE →
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