CHAPTER 1
Introduction
CHAPTER 2
Meeting Evaluation
Main points:
Understanding what goes into a meeting
Fulfilling stakeholder interests
CHAPTER 3
Who Is the Meeting For?
Main points:
Understanding planners and suppliers
Identifying attendee priorities
Surveying the overall market
CHAPTER 4
What Is Your Meeting Purpose?
Main points:
Identifying meeting objectives
Reaching objective goals
Managing goal priorities
CHAPTER 5
Measuring Meeting Success
Main points:
Surveying your meeting
Using ROI measurement
Understanding ROI Levels
CONTINUE →
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