northstar meetings group
meetings architecture terri breining

CHAPTER 1

Introduction

 

CHAPTER 2

Meeting Evaluation

 

Main points:

  • Understanding what goes into a meeting
  • Fulfilling stakeholder interests

CHAPTER 3

Who Is the Meeting For?

 

Main points:

  • Understanding planners and suppliers
  • Identifying attendee priorities
  • Surveying the overall market

CHAPTER 4

What Is Your Meeting Purpose?


Main points:

  • Identifying meeting objectives
  • Reaching objective goals
  • Managing goal priorities

CHAPTER 5

Measuring Meeting Success

 

Main points:

  • Surveying your meeting
  • Using ROI measurement
  • Understanding ROI Levels
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