northstar meetings group

CHAPTER 1

Introduction

 

Main points:

  • The industry is dependent on technology to plan and execute successful events
  • Planners need to become tech experts, whether they like it or not

CHAPTER 2

The State of Technology Today

 

Main points:

  • Tech is not just a thing that younger generations are embracing
  • Many planners are overwhelmed by integrating tech
  • Planners need to be early tech adopters 

CHAPTER 3

Developing a Tech Strategy

 

Main points:

  • Planners often don't have a cohesive plan to integrate tech at events 
  • A tech plan should be considered as thoughtfully as site selection 
  • Remember "TAG": targets, audience, and gadgets

CHAPTER 4

Know Your Audience

 

Main points:

  • Survey past and future attendees to gauge their tech levels 
  • Learn how to talk to your audience, tech-wise, before the event begins
  • Some attendees may be tech-averse
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