MEETINGS ARCHITECTURE

PRESENTER: Terri Breining
CMP Credit: .5 hours

WHAT YOU'LL LEARN IN THIS COURSE

In an often changing and always competitive industry, meeting planners must be focused on keeping attendees' attention and properly assessing events for future improvement. In this Masterclass course, veteran meeting planner Terri Breining of Breining Group explains the intricacies of building an attendee experience and creating a useful event evaluation. In this course you will learn:

• How to identify attendee priorities

• Methods for reaching meeting objectives

• New techniques to survey a meeting

• How to measure engagement through ROI

ABOUT TERRI BREINING

Theresa Breining, CMP, CMM is the president of Breining Group Inc, whose focus is facilitating, training and consulting in the meeting industry. 

Terri is an activist working tirelessly on the continuous advancement of the level of professionalism in the meeting industry, and has served as adjunct faculty for meeting management programs for universities for many years. She is a sought after speaker, presenting educational workshops for a variety of business entities. 

Terri has been acknowledged professionally over the years, including being awarded MPI’s Meeting Planner of the Year in 2001. She was inducted into the Convention Industry Council’s Hall of Leaders in 2010.